For the Record
TRU-FI Credit Union broke ground on its newest state-of-the-art branch in Callahan May 20.
The new branch is projected to open in January and represents a significant milestone in TRU-FI’s ongoing commitment to providing modern, convenient, and trusted financial services to members throughout Baker, Nassau, and western Duval counties.
The new branch will be led by Branch Manager Rebecca Rounsville and staffed by a dedicated team focused on delivering the exceptional, personalized service that TRU-FI members have come to know and expect. The team looks forward to welcoming both new and existing members and supporting their financial needs with expert guidance and a community-first approach.
Although TRU-FI originally opened its Callahan location in March 2020, the upcoming branch marks a major investment in the region’s future. Founded in 1967, TRU-FI now serves more than 7,800 members with over $130 million in assets across three locations. Membership is open to residents, employees, and their families in Baker and Nassau counties, as well as select areas of Duval County.
“In a time when consumers have countless options for financial services, TRU-FI remains committed to building trust through peace of mind, outstanding service, and meaningful community partnerships,” said TRU-FI President and CEO Angela Drury.
“Our motto, ‘hometown banking with people you trust,’ speaks to the heart of everything we do. At TRU-FI, you’re more than a member – you’re family.”
As a member-owned financial institution, TRU-FI is proud to invest in the communities it serves, supporting local programs and fostering strong relationships. With the addition of the new Callahan branch, TRU-FI will further expand access and convenience for its members, reaffirming its mission to deliver secure, local, and personalized financial services.
For more information about TRU-FI Credit Union, membership eligibility, or the new Callahan branch, visit www.truficu.org or call 904-259-6702.